Why Genesis Framework Is The Industry Standard
When the time comes for you to take your blog to the next level, free WordPress themes just do not cut it. They are not customizable, and they often require the addition of several plug-ins to be effective. At this point, many bloggers choose to invest in premium themes in order to take advantage of their superior flexibility and functionality, but there are many themes available. It is often difficult to decide which one is the right one for you. The Genesis framework is regarded as one of the most powerful WordPress themes on the market.
The Genesis is designed using a StudioPress parent combined with a child WordPress theme. This method of design makes it remarkably easy to change the look and style of your blog by simply uploading a new theme. This process will be familiar to those who have used one of the many free WordPress themes available on the Internet. There is a variety of great looking StudioPress themes from which to choose, but Genesis is more than just another pretty, easy to customize theme. There are several other benefits available to users of the Genesis framework.
Built-In Search Engine Optimization
The Genesis theme eliminates the need for secondary SEO plug-ins. All SEO processes are controlled via the SEO panel within the framework.
This feature allows you to customize sidebars just as you can customize categories. The ability to customize sidebars on a per page basis means that you can target which advertisements are placed on each page.
Navigation Menu Customization
This does require a plug-in, but the plug-in is supplied free of charge by StudioPress. Once the plug-in is installed, it is easy to customize your navigation menu.
Individual Page Layouts
With free WordPress themes, you are stuck with one single-page layout for every page. Genesis provides with the ability to select one of six page layouts for each page. Each page of your blog can have a different layout.
Custom Headers and Footers
There is no need to learn PHP or CSS to alter headers and footers. Genesis allows headers and footers to be customized with just the click of a few buttons.
Create a featured post using and individual post or an entire category. This framework allows you take excerpts of your posts, as well as thumbnail sized images, and feature them directly on your landing page.
Customer Support and Updates
StudioPress offers automatic updates not only for the framework itself but also for the individual themes. To upgrade both the framework and the theme, the user only needs to click the “Update Now” button.
StudioPress also runs an active forum for its users. If you have a question about anything related to the Genesis theme, the answer can most likely be found on the forum.
As you can see, Studiopress’ Genesis framework provides a level of functionality and customization that cannot be found in free WordPress themes. To learn more about Genesis, view a demo, and see examples of how it has been implemented by leading bloggers, just click this link.